Seriously? That’s your headline? RT @BabyCenter: Can color cure #PPD? (Bravado Spring Giveaway!) bit.ly/H7OP1J
— Katherine Stone (@postpartumprogr) March 27, 2012
Here we go again.
Postpartum Depression is a diagnosis. It’s not a marketing tool, people.
My initial response to just reading the tweet? “So we should have been prescribed a colour wheel instead of meds and therapy?” Then I read the actual post at BabyCenter and my hackles raised. Disappointed doesn’t begin to cover how I feel about this.
Chromotherapy is a legitimate form of therapy for many ailments and is used by Naturopaths quite often. But as a cure for PPD? In reference to a spring giveaway by a company manufacturing Nursing under garments? Not okay.
Chromotherapy relies upon the delivery of colour via the light spectrum. Blues and violets are the most commonly used colours for reducing anxiety and inflammatory conditions, according to “Chromotherapy, Let there be Light” by Sussana Czeranko ND BBE at NDRN.com.
Chromotherapy has a place in the therapeutic realm for many. If you’ve had success with it, good for you.
Art therapy is also a popular form of therapy for those struggling with mental illness. It works for many.
Dear marketers, please, do not use the term “cure for PPD” in your materials. It’s highly offensive and ultimately disingenuous to vulnerable mothers and desperate family members truly searching for successful treatment options.
Imagine being presented with an ornately wrapped box. Your fingers deftly remove the gorgeous exterior paper, your expectations growing as you wonder what could be inside such a beautiful package. Once you have the wrapping off and open the lid, there’s nothing but stale air inside.
Is how vulnerable mothers feel after they read your post. Let down, disappointed, upset, and angry.
Postpartum Depression is very real and a rocky road to travel. Please don’t pretend it’s a premium paved interstate requiring us to pay a toll to you to catch a ride to recovery.
Speaking out makes a difference. The post’s title has been changed to “Can color help postpartum depression?” and there is mention of color therapy now within the post. It’s a start. Bravado and BabyCenter do want to support women as they go through the motherhood experience and not dismiss any mother’s journey. Don’t ever hesitate to speak up when you see something not quite right. Your voice might just be the one which gets things changed.
Well said (as always). This puts them about on par with Jackie Hall and Sheryl Paul and anyone else who markets a program that guarantees a cure/prevention for PPD (for the mere price of $, maybe moreso since they should know WAY better than the other two buffoons.
I´m glad they changed it, because that was absolutely unacceptable.
This is absolutely outrageous.
I’ll have you know Baby Center that I’m wearing a very bright pink top, lime green bra and matching panties right now and I am depressed as all hell.
Perhaps I am colour blind?
Happily, BC has now publicly apologized. Kudos to Lauren!!!!!
I heard about this after the title was changed, and I hadn’t read any discussion, but I posted once I heard. I think it’s awful. I’m glad it was changed but I still think it was a pretty awful and honestly? Stupid. Stupid pseudo-marketing choice.
As always, Lauren, well written and said.
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