I get that my approach to Social Media and blogging isn’t exactly the most scientific. My roots are not in numbers, analytics, or ROI. While it’d be nice to be earning money at what I do, that’s not why I am here. I’m here to help people. Not to garner the most comments, followers, likes, retweets, etc.
Sure, it’s nice when you manage to get something to trend or have a really good day with retweets on Twitter, but bottom line? I am here to help moms and families struggling with Postpartum Mood & Anxiety Disorders.
If that means I have a slow day at the blog or I don’t blog at all, I’m okay with that. Direct Messages on Twitter, text messages, or phone calls that help a Mom figure out her next step or help a Dad feel a little less scared are worth far more than any comments, retweets, favorites, or likes.
Hang on, folks. I’m still on my Social Media rampage.
It was brought to my attention tonight that a certain blog tweeted a link to a piece about a certain aspect of Postpartum Depression. My friend responded to them, saying she’d been there and articles like theirs wrecked her when she was in the midst of things. Their response?
“It would be best to leave your comment in the appropriate place. 140 characters isn’t good. Here you go —> (link redacted)”
Woman who hosts a weekly chat about Postpartum Depression twice every Monday says WHAAAAAA?!?!?!
It gets better…yes, yes it does. She responded to that tweet, and they then said (hold on…)
“It would help if you would discuss it – not on twitter w/ 140 characters. It really is that serious. Have a good night.”
Original Photo “Wise Owl” by Isolino @ flickr.com http://www.flickr.com/photos/isolino/6288990750/sizes/l/in/photostream/
Wise Owl says WHOOOOOO do you think you are?!?!
So… Postpartum Depression is far too serious to discuss on Twitter. But…
Every Monday I discuss it. For an hour. At 1pm and then again at 830pm ET. In 140 characters or less at a time. Most of my 100k tweets are thanks to tweets about Postpartum Depression, actually.
And during the entire week, women and families discuss Postpartum Depression on Twitter. In LESS than 140 characters. Postpartum Depression is not too important to discuss on Twitter. If anything, it’s far too important to NOT discuss on Twitter.
Comments are nice.
Page views are nice.
SEO helps you get both.
But if you put something out on a platform in addition to where the actual post is located? Be prepared to discuss it on that platform. If you’re not prepared to discuss it then you shouldn’t share it. Anywhere. You also shouldn’t sensationalize things which don’t need to be sensationalized. Don’t use a term just to garner more page views if you’re not going to be responsible with how you present said material.
Do no harm is a wonderful basic rule here. There have been several Postpartum related things I’ve chosen to not blog about simply because I know they would ultimately do more harm than good to my readers and the community I have fostered through #ppdchat. It’s not that I want to keep them in the dark, per-say, just that I know there are other sources they can get the information from should they choose. If, however, the information is incorrect or sensationalized, you better believe I’ll jump on it in a heartbeat to protect my community from being fed misinformation.
If you’re not ready to discuss it, there’s an easy solution for you. Don’t hit publish. If you do hit publish, there’s no reason at all to be rude to someone who initiates conversation with you because you’re putting it out on Social Media. Responding as this account did violates the guidelines of Social Media – being social. Own your site. Own the words at your site. You put them out there, you need to stand behind them boldly.
Also? If you’re not ready to discuss Postpartum Depression with a Mom who’s been through it and has legitimate concerns? Don’t hit publish either. It’s irresponsible and potentially harmful.