I’ve seen this commercial several times today.
Each time, I’ve had the same initial reaction.
Sadness. Disappointment. A distaste for how we now live our lives.
In this commercial, no one is just living.
Everyone is documenting every second of what they’re doing.
I get that documenting everything is the point of the commercial. Of course it is, because Apple is moving product and wants you to use their phones to document your busy lives because well, everyone else is. It’s a classic “keeping up with the Joneses” commercial. I have to have it because everyone else has it.
As soon as I hit publish on this post, I’m walking away from the Internet until Monday morning.
I’m turning off my email notifications. I’m turning off Twitter. I don’t have Facebook on my phone. I’ll text until my boyfriend gets home but after that, no more (with the exception of a #PPDChat mama I told to text if she needed me tonight).
No pictures of my weekend on my phone. No documenting an amazing meal or something ridiculously silly. My netbook will remain closed. If you need me, call me.
I’m gonna live like it’s pre-2002, baby. (First camera phone made it’s debut in 2002)
Apple’s commercial made me realize I need an unplugged weekend. I’m sure that’s not what they intended. What they intended was to make me want to purchase one of their worship-worthy products. Instead, I’m putting my Android down and walking away from documenting every second of my life.
Thank you, Apple, for making me realize I need to unplug from the virtual world and plug back into the real world.
I owe you one.